fake it till you make it
"It's easy to deride celebrity perfumes. Writing about his friendship with Robert Redford in The New Yorker, James Salter said that 'when I went into restaurants with Redford, eyes turned to watch as we crossed the room—the glory seems to be yours as well.' But celebrity came with a cost; Salter remembered Redford’s saying of movies: 'My presence in something is enough to give it an aura of artificiality.' If people buy celebrity perfumes, it is precisely because the glory seems to be yours as well. Yet the celebrities don't make the perfumes; professional perfumers do. Celebrity inexorably lends an aura of artificiality, and not just to the celebrity scent; it extends to us as well."