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intelivision

So this is the ad.

I like the concept but it lacks a certain attention to detail. It doesn't go far or deep enough—although perhaps that was an executive decision. It could have been dreamier, more Kubrickian—or even Lucasian, circa THX. You've got sterility. You've got hints of longing. Go there.

I'm too hard on Apple sometimes.

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Comments

when has an apple ad gone further than it needed to go? it expects you to extend your grasp, not the other way around (disregarding the whole jim henson/ghandi thing and the whole orwell thing). apple is apple because it doesn't care what you think.

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