saw: art & copy
It's easy to get a contact high from Doug Pray's survey of great advertising. Unfortunately, the elevation is brief, as Pray's sample is neither wide nor deep—frequently no more comprehensive than the advertorial puff pieces local news broadcasts trot out every Superbowl, replete with an over-reliance on obvious brands (Apple, Volkswagen), clips that appear to have been culled from YouTube, and broad, gaping lapses in chronology. Next time more art, less copy. Grade: C+